The unveiling of the new logo coincides with Magicbox announcing its smart new headquarters in Barcelona.

Magicbox's new logo

Projecting its ambitions for the future, Magicbox has unveiled its new corporate image with an inspirational, animated logo that embodies the company’s vision to be fresh, fun and full of magic. The move comes as the company also announces its smart new headquarters in Barcelona.

“The new animated Magicbox logo represents our number one aim to excite children though our toys,” said UK Managing Director, Nicola Bergot. “As you watch, the Magicbox name opens to reveal a box full of surprises which fills all around it with magic.”

The full animation can be seen below.

Nicola added: “This new image also underpins what is truly an exciting time for the company. Earlier this year we announced the intention to transition from a globally recognised collectibles company to a global toy company. The new UK team, together with the company’s first UK based offices near Gatwick, started this process, and this new corporate image pulls it all together perfectly.”

The new Barcelona HQ is also a major move for the company. Situated in its own building in Sant Cugat del Vallès, Barcelona, it has been fashioned to echo the creative essence of the company with diverse spaces to enjoy and be inspired by. Full of natural light with self-regulating energy efficiency, the building also reflects the company's commitment to the environment.

“The new corporate image and Spanish HQ echo all that is happening within the company both internationally and on the ground in the UK” concluded Nicola, “We are delighted to be able to unveil them to the industry.”