Christmas 2022 hails optimism for Toynamics UK & Ireland as it releases ‘Unwrap Their Potential’, Hape’s biggest Christmas campaign to date.
The festive narrative in this campaign brings Hape’s quintessential ‘love play, learn’ slogan to life, demonstrating that Christmas is more than just about unwrapping a fun toy, but about children unwrapping their potential too. The aim of Hape toys is to help children build and develop key skills they need to help them flourish.
The playful essence of Hape is creatively communicated. As the toys come to life, they work together to create a wooden railway track around the Christmas tree to save the fallen angel, with a little help from the monster math scales, pull along dogs and a wobbling musical penguin.
The ad promotes the breadth of the Hape toy range, highlighting there is a choice of toy for every child. Zooming in on the Hape music and wooden railway educational toys, it further encourages children to unwrap their potential.
The advert is supported with a full digital media campaign, running across major European countries such as Germany, Spain, France, Italy and UK. It will be hitting the small screens of major digital channels including YouTube, Instagram, Facebook and TikTok, with over 10m impressions predicted.
Additionally, Toynamics UK & Ireland is offering retailers a chance to take part in the Christmas campaign by offering a host of point-of-sale options. Including shelf talkers, window display kits and digital social media assets.
Toynamics can be contacted at 0116 478 5230 or sales@toynamics.co.uk.
The ad can be viewed here:
