Eolo Toys signals its attempt to enlarge its presence in the UK with the appointment of Stewart Middleton into its sales team.

Eolo Toys has earmarked the UK territory as a key market in its 2023 growth plans, and believes establishing the business in the UK by incorporating a new sales agent will help to further this growth. Stewart is well-known within the UK toy industry with more than 20 years of expertise, having previously worked at IMC toys, Jumbo, Mookie and Ty. Stewart’s knowledge, coupled with his extensive experience, will help Eolo Toys achieve its objectives.

Stewart said: “I am delighted to start working with the Eolo Toys team. With its superb track record of delivering innovative hit products and the amount of new development coming out over the next 18 months, it’s an exciting time to come on board. I am certain we can deliver significant growth in the coming years.”

Jose Díaz, Eolo’s sales director, added: “Eolo is planning on continuing to create and innovate within in the toy industry, developing new brands and investing in new technologies and materials. I’m delighted Stewart has joined our crew to help us maximize and explore new opportunities. If you are attending the Nuremberg Toy Fair, don’t be shy and come to say hi. Apart from drinks, we will have lots of new developments that I am sure will give much to talk about.”

Eolo Toys will be on will exhibiting at Spielwarenmesse on Hall 12.0, Stand H-03-01, and anyone wishing to make appointments should contact the team at sales@eolohk.com.