Hunter Price International has signed with Paramount Consumer Products UK to develop an extensive range of consumer products based on Paw Patrol.

The partnership will see Hunter Price create a wide-ranging product collection for Paw Patrol, the leading pre-school brand created by Spin Master Entertainment and airing on Nick Jr and Milkshake! The product collection will have a key focus on creative play, an area the business has grown significantly and has become well recognised for within the industry.

Alongside a selection of arts & crafts and activity items launching in 2023, a range of outdoor games and activity lines will also form part of Hunter Price’s first Paw Patrol collection.

The toys and activities category is one of the three core divisions for Hunter Price, alongside stationery, arts & craft and home & lifestyle; as part of its ambitious growth strategy, the business has been signing some of the biggest brands in licensing this year, more of which will be announced in the coming months.

Speaking about the Paw Patrol deal, toys & activities sales director, Richard Belford, explained: “As a business, we’ve carved out clear focuses and identified key growth product categories within the sector. We’re combining this with our high-level expertise and market knowledge, to sign the right strategic partnerships, which naturally complement the products we excel in as a business.”

“We’re very experienced within this market, we’re playing to our strengths and investing in brands we believe in and know we have the passion and creativity to deliver something different and engaging for the UK consumer. We’ve had some really exciting meetings so far and we can’t wait for everyone to see how Hunter Price brings ithis Paw Patrol partnership to life in 2023,” he added.

Venetia Davie, vice president, Consumer Products UK & Ireland at Paramount, commented: “Paramount is pleased to be working closely with Hunter Price to develop and extend our consumer play experiences. The new products will allow consumers to express their fandom in new ways through our expanding collection of licensed toys. We can’t wait to see these fresh and innovative Paw Patrol products come to life through this new partnership.”

For all the latest updates, follow @HunterPriceInternational on Instagram, LinkedIn or visit www.HunterPrice.co.uk.