Alpha Group appointed master toy licensee for Chuggington

Published on: 4th June 2019

Herschend Entertainment Studios has also announced that production of a sixth season is underway. 

Herschend Entertainment Studios (HES) has announced Alpha Group has been appointed as the global master toy partner for its property Chugginton, in a multi-year collaboration that we see an innovative range of toys delivered to fans around the world. A broad range of toys across vehicles, track sets, radio control, plush, games, electronics, smart toys, novelty and seasonal products is in development. The toy line will debut in 2020, along with a sixth season of the show.

Celebrating its 10th anniversary in 2020, Chuggington is enjoyed by pre-schoolers on A-list broadcast networks and key streaming platforms in over 178 countries across the globe, and the brand has generated over $1b at retail from licensed products. The toy launch spearheads the licensing and retail programme for Chuggington, which will be fully coordinated with the content focus from season six.

Consisting of 52 x 10’ animated episodes, the new season reveals a 3D visual of the fictional world of Chuggington, inviting audiences to join Wilson, Brewster and Koko as they embark on exciting adventures and learn lessons about teamwork, friendship and fun. A series of 26 x 1.5’ animated/live-action hybrid shorts will be simultaneously produced in support of the new season, allowing for increased audience interaction with the world and characters of Chuggington.

Julie Phillips, Herschend Entertainment Studios’ vice president and executive producer of the show, commented: “We couldn’t be more thrilled to partner with a best-in-class company like Alpha Group, with its innovation, state-of-the-art design capabilities and manufacturing facilities, and a global footprint. As we celebrate Chuggington’s tenth anniversary in 2020 and prepare to move the property into its second decade, we are perfectly aligned with our partners to ensure that we continue to refresh and grow the brand to entertain children for years to come.”

“Chuggington’s heritage as a beloved animation and strong consumer products brand was reason enough, but Herschend’s passion and vision for the global franchise is what makes this opportunity so exciting,” said Mark Slater-Hyndman, head of UK & Ireland for Alpha Group. “At Alpha, we are honoured to be able to bring fans into the World of Chuggington like never before, through innovations that will surprise and delight.”


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