Getting Amazon strategy right more important than ever in the current climate.
Parents face the tricky task of keeping kids occupied while they are home from school for the foreseeable future, and toys & games – especially educational products – have a key role to play. With bricks and mortar stores facing a protracted period of uncertainty, online retailers are poised to capitalise on the surge of interest in many toys & games categories.
Unsurprisingly, Amazon is seeing a huge surge in traffic and those businesses which are able to adapt with a developed online and Amazon strategy will undoubtedly have a competitive advantage in the coming months.
Amazon specialist consultancy Etopia recognises the importance of toy companies getting their strategies right in the current climate, and is therefore offering a free consultancy session to toy companies this Friday. Owner Asha Bhalsod has 10 years eCommerce account management experience, including four years at Amazon and a further six years managing the Amazon/eCommerce businesses at Tomy UK and Melissa & Doug in Western Europe, so she is well-positioned to help toy companies optimise their trading relationship with Amazon.
Asha told Toy World: “Despite the fact that Amazon has closed its doors for Toys & Games suppliers for the next three weeks, I think there will be a big opportunity for suppliers in the coming months. Companies operating in categories such as Arts & Crafts, Educational and Pre-school toys should look beyond the next three weeks and use this as an opportunity to develop their strategy to raise their brand awareness through Amazon. With schools now shut and all children at home, demand for these products is increasing and customers will undoubtedly flock to the biggest online shop for their purchases. With that in mind, Etopia Consultancy will be offering a 30 minute free video conferencing session to exchange ideas on a case by case basis to any supplier in toys & games looking at how best to maximise this opportunity.”
Toy companies can book a session at the following link: https://calendly.com/asha-etopiaconsultancy/amazon-help