LICENSING NEWS

Animaccord names new licensing agents for Masha and the Bear

Published on: 25th March 2019

Company announces strategic partnerships for the UK, Turkey, Eastern Europe, Italy and The Nordics.

Animaccord, the licensor behind the worldwide hit animated property, Masha and the Bear, has inked a deal with the multiple agencies to drive the licensing programme across multiple territories for its successful brand.

Alongside partnerships with agencies in  Turkey, Eastern Europe, Italy and The Nordics, the company announced a deal with the UK licensing group, Lisle Licensing.

Lisle Licensing boasts strong expertise and over 40 years of experience in licensing field. The company will be implementing new partnership programmes for Masha and the Bear brand in available product categories in the UK, as well as working on the complex promotional opportunities and special projects to increase brand engagement and awareness in the territory. In addition, Lisle Licensing will maintain brand presence in retail and coordinate various retail campaigns with Masha and the Bear property.

Elsewhere, Lisans A.Ş. will build the licensing programme for Masha and the Bear property in Turkey, while Ferly will oversee licensing across the Nordics. Animaccord has also confirmed the implementation of a comprehensive licensing programme through ELC in Eastern Europe, except Poland, where Animaccord handles a direct business operation through the local agency Licensing Management. For Italy and Canton Ticino markets, Maurizio Distefano Licensing has been appointed.

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