The organisers say Autumn Fair will return in-person from 5th – 8th September 2021, in an event designed to reinvigorate the retail industry.
After over a year away from in-person events, Hyve Group has announced that Autumn Fair will return to the NEC Birmingham from 5th – 8th September. Following a Refuelling Retail manifesto, Autumn Fair will be designed to reinvigorate the industry, providing the essential networking and product inspiration that has been missed.
Julie Driscoll, managing director for Hyve’s UK Retail & Fashion portfolio commented: “We are delighted to finally be returning to the thing we do best; market-leading events facilitating trade, collaboration and creativity. We’re working hard to make our in-person shows safe and secure and we can’t wait to welcome our community back to the NEC Birmingham after such a long time apart.’’
Working in line with Hyve Group’s Safe and Secure guidelines, Autumn Fair will provide a space for Covid-safe trading, networking, inspiration and more, as the retail industry gets back up and running. This year, Autumn Fair will be co-located with Hyve Group’s fashion trade show Moda. Situated alongside Jewellery & Watch and Fashion (JWF), Hyve Group believes that Moda’s co-location will provide even more crossover buying and selling opportunities.
Autumn Fair exhibitor Steve Cox, sales director at Keel Toys said: “Over the last few years, people have talked about trade shows not being as important as they once were. During the last week or so, I have looked at our order book since the beginning of January and compared it to other years. The answer is simple; trade shows are crucial, as they are the springboard to the beginning of the year for the order book – and many other reasons. Keel Toys is booked for Autumn Fair in September, and I for one am really looking forward to getting back to trade shows.”
Autumn Fair’s return has been welcomed by leading industry association BIRA, with commercial director, Jeff Moody, saying: “Our independent retailers are so eager to see new product ranges and reconnect with suppliers and fellow retailers. It’s been such a long time since the industry has been able to meet together and Autumn Fair will be a much-awaited opportunity for the industry to reunite.”
Autumn Fair will return to the NEC Birmingham on 5th – 8th September 2021. Visitors and exhibitors can visit the Autumn Fair website to find out how to register their interest or apply for a stand.
