Baby Annabell introduces Little Sweet Princess range

Published on: 10th May 2021

The Baby Annabell Little Sweet Princess collection includes enchanting baby play functions and captivating accessories.

The UK’s No. 1 nurturing doll brand, Baby Annabell, has been a firm family favourite for more than two decades and has now expanded its offering for younger children with a brand-new princess theme, adding to the extensive range of best-selling dolls and accessories. The Little Sweet Princess range has been designed to inspire magical role play for children aged 1+.

Spearheading the range is the Baby Annabell Little Sweet Princess doll that has an array of charming functions, including blushing cheeks when children give her a kiss and sweet sleeping sounds when laid down, supporting the nurturing play that Baby Annabell is so well-known for. Dressed in a glittering princess gown, gold shoes and a tiara, she also comes complete with a brush for hair play.

The perfect play companion for the Princess is her noble steed, Little Sweet Pony who makes trotting and neighing sounds, and comes with pink bridle so that Little Sweet Princess can ride.

New outfits, including the Baby Annabell Little Sweet Set and Baby Annabell Little Sweet Dress, complete the new themed collection. All outfits and accessories are suitable for all Baby Annabell Little 36cm dolls and will indulge children’s love of playing dress up with their dolls.

The range is supported by a brand-new TV commercial which will be pulsed across the year, driving demand in young children. Baby Annabell has also teamed up with influencers and celebrities to launch Little Sweet Princess, delivering the products in castle-themed sleeves that children are able to colour in and re-use as a backdrop for imaginative play. The sleeves and packaging are all made from sustainable materials in line with Zapf Creation’s commitment to plastic-free packaging announced at the start of the year.

The plastic-free pledge is paving the way for sustainability in the doll sector and is in response to increasing demand for sustainable options in the toy market. As a brand that plays such a huge role in children’s lives from an early age, the move to plastic-free packaging demonstrates Zapf Creation’s desire to care for children and their futures.

Little Sweet Princess is available now. For more information, visit



Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK

Lisle Licensing seals deal with Mood Bears

Majority of Mastermind Toys stores saved by acquisition

Fence Club kicks off Christmas

Last call for bumper Toy World January issue

Exclusive: December’s Talking Shop