The specialist online toy retailer enjoyed a strong 2018, with both domestic and European sales increasing.

BargainMax.co.uk has reported a total YOY sales increase of 27% for the 12-month period ending December 31st 2018. Company profits for the same period grew by 35%.

International sales grew by 113%, driven by primarily by Amazon Europe. The company anticipates further this growth this year; its new website launches later this year and will also launch across Europe, while plans to increase BargainMax.co.uk’s expansion into the European marketplace will help to cement its reputation as a trusted toy retailer.

Like-for-like 2019 Quarter 1 sales figures also reflect BargainMax.co.uk’s current position in the market, with a 43% increase in sales and a 37% increase in company profits. During Q1 2019, international Sales grew by an impressive 160%.

Daniel McKay, who joined Bargain Max as head of digital in December, has been spotlighted alongside the wider e-commerce and buying team for helping to drive a 47% increase in active UK website traffic.

Senior buyer Alex Woolfstein commented: “The huge and exciting growth we saw last year has continued into Q1 2019, and we are confident that further growth and expansion are on the cards for the rest of this year. The support we’ve had from our suppliers, including the likes of Mattel, Spin Master and Hasbro, has aided us immeasurably at a time when the retail market is facing a challenging time. We’ve got some truly exciting lines on offer at the moment.”

He adds: “More and more suppliers are getting in touch to launch their products on our website, and so I can’t wait to see what the rest of 2019 has in store. The launch of the newly platformed website, in Q3, will hugely impact company growth with an exciting range of new features for the consumer. We expect to see continued high double digit growth for the rest of the year.”