Bertoy to distribute Iwako in UK and Ireland

Published on: 7th September 2020

Bertoy is pleased to announce that it has added the UK and Ireland to the European distribution agreement for Japanese brand Iwako.

The range was formerly distributed in the UK by Green Elephant Trading, and Bertoy is working hard to ensure continued supply to existing stockists.

Iwako erasers join Bertoy's existing quality ranges, and retailers can enjoy the high level of customer service that Bertoy is proud to be associated with.

In a statement, Bertoy commented: "We are very happy to add this promising and cute brand Iwako to our product range. With stock already in our Belgium distribution centre, we are happy to hear from any existing Iwako customer in the UK or Ireland that would like Bertoy to continue with supply."

A Japanese family business, Iwako designs and produces kawaii (Japanese for ‘cute’) erasers. The range offers a collection of very detailed puzzle erasers, which "erase like no other" and have definite play value. The company describes the erasers as "original, on-trend and high-quality", with a range on offer that will encourage customers to start collecting the cute characters.

The Iwako business has passed down its ethos of detailed know-how and dedication to perfection from father to son, and says its mission is to embrace challenges and changes and to be a strong and reliable business partner for its customers.

Retailers who are interested in the range and would like further details should contact Bertoy's Head Office at, or get in touch with the UK and Ireland Country Manager: Philip Morris on 0774 815 0906 or at





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