Big Potato hosts Blockbuster pop-up at Gen Con

Published on: 9th August 2019

The Shoreditch-based indie games company celebrated a sellout launch of its new movie party game.

Big Potato unveiled its video rental pop-up at the Indianapolis 4-day Gen Con event, the largest tabletop-game convention in North America, to promote its new movie-based party game, Blockbuster. Complete with membership cards, a Quick Drop Box and an old-school 90s computer, Gen Con guests had a chance to step back into the 90s and grab a copy of the game for themselves.

With over 140,000 visitors last year, Gen Con is one of the biggest gaming festivals in the world – and by Saturday morning, Big Potato had completely sold out of the Blockbuster game.

Massimo Zeppetelli, head of US marketing at Big Potato, commented: “We were blown away by the positive reaction towards the Blockbuster store – some people were even showing us their old membership cards. Before the weekend was over, the shelves had been completely cleared out, making it our most successful Gen Con show to date. Personally, I think it might’ve been the uniforms that made the difference – but who knows.”

Blockbuster is a two-team party game for anyone who’s ever seen a movie. It starts with a head-to-head challenge, where two players face off against one another in a quick-fire buzzer battle, then moves onto the second round, where players have to act, describe and quote as many movies as they can for their team. The first team to collect a movie from all eight genres wins.

If you’d like to know more about the game, here’s a trailer.


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