Blankie Tails has continued its innovation strategy in the category with the Transformers Bumblebee design.
To coincide with the release of the Transformers Bumblebee movie, Blankie Tails and Hasbro have created a blanket in the form of the famous Transformers character which was inspired by children imagining themselves becoming the character from the movie.
Hattie Elliot, CEO of Blankie Tails, commented: “Our business has been completely changed by the strategic relationship with Hasbro. We launched our first licensed programme, My Little Pony, with Hasbro and now, our Transformers Bumblebee design will be released during the same time as the movie launch in December. We are excited about the opportunities that lie ahead. It was an exciting task to come up with a design that would allow fans everywhere to become their favourite character, but we’ve been able to do just that with this latest Bumblebee Blankie Tail and are elated to share it with Transformers fans everywhere.”