The distribution deal will allow Bliss to develop the existing Wizards Play Network while also onboarding new stores for organised play events.

Bliss Distribution has been appointed official distribution partner for the games publisher Wizards of the Coast. The new deal means that Bliss will be able to promote more Wizards of the Coast products than ever before across franchises including Magic: The Gathering and Dungeons & Dragons. It will also allow qualifying retailers to access the Wizards Play Network. WPN is a resource for organised play events that ties in with Bliss’ proven track record in helping to grow organised play in the UK.

Bliss has a wealth of experience in working with retailers to build organised play communities and says it is looking forward to supporting new and existing WPN stores. Cathryn Dunstan, managing director, added: “We are absolutely delighted to become official distributors for Wizards of The Coast. The team is extremely excited to be able to offer our customers the full Wizards of the Coast experience. Dungeons & Dragons and Magic: The Gathering are iconic games, and it is a privilege to be able to say that we are now official distributors of these products.”

Known for its dedication to customer service, Bliss is committed to offering a professional and reliable service to both new and existing Magic and D&D customers, as well as WPN stores.

Retailers interested in purchasing Wizards of The Coast products or signing up to the WPN programme through Bliss Distribution are advised to contact sales@blissdistribution.co.uk or call 01254 662 662.