Blue Zoo launches new brand rights company

Published on: 2nd July 2019

Alison Warner has been appointed managing director of the new company, Blue Zoo Rights.

Following 19 years of creating and producing multi-BAFTA winning animated kids TV content, Blue Zoo is bolstering its position as a world-class entertainment production company by branching into rights management for its own and third-party IP.

Alison Warner will oversee the new division growing Blue Zoo’s slate of properties, as well as handling pre-sales, distribution, brand management and merchandising. In addition to managing the studio’s existing IPs, Alison will be seeking new projects to complement and diversify the portfolio.

With a vast experience in the industry spanning 20 years, Alison was vice president of sales, acquisitions and co-productions at Technicolor since 2011, developing Atomic Puppet (Disney XD) and The Deep (Netflix) from a graphic novel of the same name. Other prior roles include vice president of sales and co-production at Cookie Jar Entertainment, responsible for the sales of properties such as Arthur, Ella the Elephant, Caillou and Richard Scarry.

Alison Warner, managing director, Blue Zoo Rights, commented: “I am truly delighted to be joining the fantastic Blue Zoo team and tasked with setting up a brand new division within the company. It comes at a time where the UK animation industry is looking extremely positive, with the UK Tax Credit in place and the Young Audience Content Fund launching, and I look forward to helping grow both Blue Zoo’s UK and international presence as a brand rights company.”

“I’m so excited to welcome Alison to Blue Zoo at this significant time for us,” added Adam Shaw, co-founder Blue Zoo Animation. “With opportunities aplenty, her passion and know-how will be invaluable in realising the great ambitions we both share.”

“Having known Alison for 15 years, I’m certain she shares Blue Zoo’s strongly held belief in quality programming and producing the very best content for young audiences,” said Oli Hyatt MBE, co-founder Blue Zoo Animation. “It is an honour to be starting a business with someone who has such a wealth of experience and I look forward to many years of success together.”


Asia-Europe spot rates head for $20k as new China Covid problem unfolds

The MadeForMums Toy Awards 2021 are now open for entry

Jeremy Pateman joins toys2market

Little Baby Bum launches on BBC iPlayer creating wider platform for Little Tikes range

KidsKnowBest expands research team and appoints new strategy director

Licensing Expo Virtual 2021 confirms further top tier exhibitors

Plans revealed for Mattel Adventure Park

Friday Blog

China crisis…it’s the Friday Blog!

Moose Toys unveils ‘biggest boys brand to date’ with new Akedo franchise

Hornby reveals full year results