Online home delivery was first offered to shoppers last June on a trial basis but B&M has decided to no longer continue with the service.
The retailer introduced the service as a trial last June, offering delivery for heavier general merchandise products which shoppers would struggle to transport themselves. This covered approximately 1,000 products including toys and games, garden and indoor furniture and electrical equipment.
At the time, the company was also reportedly considering the potential to offer online-only product extensions but said that opportunity would be assessed over time. B&M digital director Jens Sorensen commented: “We’re continually developing and improving the offering available to customers, and creating this more accessible shopping experience is a fantastic step forward for the business.”
However, B&M ceased offering home delivery as an option on its website in in February. Customers can now only use the website to browse products ahead of buying them in-store.
Meanwhile, a separate site, B&M Garden Buildings, has delivery options available on large garden items including sheds, greenhouses, decking and furniture.
Outgoing B&M CEO Simon Arora had outlined the online plans in the company’s annual report last year, but cautioned that the board would evaluate the trial to ensure it made economic sense for the company. He added that the business was “open minded as to the long-term potential of the trial, and a ‘test and learn’ approach will be adopted over the coming months as customer response is closely monitored.”