Brainstorm Toys welcomes magical My Very Own Fairy Jar

Published on: 26th April 2021

My Very Own Fairy Jar is a 3-in-1 activity set that combines craft with imagination and light-up bedroom décor.

Brainstorm Toys has announced the arrival of the brand-new item My Very Own Fairy Jar, which enables children to create their own beautiful fairy world and then light it up. The set includes an enchanted forest scene-setting background, coloured stones and grass green felt. Kids can accessorise with the colourful toadstools, an acorn jewel with a love heart stand, a garland of leaves, decorative flowers and the all-important fairy figurine.

The set also features eco-friendly fairy dust to sprinkle and make a wish, and there are five charming mini notelets with envelopes so that kids can write to their fairy. When darkness falls, the colour changing LED turns the Fairy Jar into a stunning nightlight.

The creatives at Brainstorm Toys have also published a wealth of online activities that extend the fairy-themed play possibilities. Kids can access this online content by using their key to open a secret compartment in the lid of the jar. Turning the key activates a magical, sparkly sound effect and behind the door they will find their secret online code. The online content guides children into making edible wands, fairy energy balls, fairy outfits and homemade glitter. There is even a fairy name generator and well-being activities such as yoga exercises and positive affirmations.

Nick Saunders, sales director at Brainstorm commented: “My Very Own Fairy Jar is just a lovely item and combines so much into a package that represents excellent retail value. Over the pandemic, we’ve seen crafts and activity sales explode and we’re expecting strong demand for this item, as all kids love toys that help them theme their own bedroom spaces.”

For more information, visit the Brainstorm website here.


Hornby welcomes Frasers Group as strategic shareholder

Toymaster looks forward to busy May Show

British businesses facing delays after Red Sea attacks

Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary