Toymaster confirms 2021 show cancelled

Published on: 15th March 2021

Restrictions on travel and gatherings mean the Toymaster buying group has pushed its annual show back to 2022.

As reported on Friday, an email sent out to members and suppliers from Yogi Parmar read: “Following the recent government announcement setting out the roadmap out of lockdown, it was clear that the Toymaster Show would not be able to take place on the original dates in May.

A survey was subsequently sent out to all members and suppliers regarding a potential alternative date at the end of August, asking if they would attend with any feedback. The results of this survey showed that whilst there were still members and suppliers who would like the show to go ahead and be able to meet up, many were still reluctant to commit at this this stage, for reasons related to safety, potential travel restrictions, the proposed dates plus the added complication of the uncertainty regarding future Covid waves.

As a result of this, the Toymaster board has decided that the May Show will not take place in 2021, and the next show will be at the Majestic Hotel in Harrogate May 17-19th 2022.

Whilst it is a huge disappointment to have to cancel the show, we believe it is the right decision for all involved. The Toymaster May Show is renowned within the industry, and we feel the show will be a much better success when we know all our Members and Suppliers are able to attend safely once again.

We look forward to welcoming Toymaster Members, independent retailers and suppliers back to a spectacular show in Harrogate in May 2022, and invitations for next year’s show will be sent out at the beginning of January as normal. Let’s look forward to making the 2022 show the best we possibly can!


Yogi Parmar.”

In the meantime, Toymaster is working hard to continue in its support for members, which you can read more about here.

Any independents wanting to find out more about the services and benefits available to Toymaster members can get in touch at or call the office on 01604 674477.


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