LICENSING NEWS

BrickLive announces Paw Patrol partnership

Published on: 14th June 2019

Collaboration with the No. 1 pre-school property sees the pups, recreated in toy bricks, touring the UK this summer. 

Live Company Group, the owner of BrickLive, has announced a new licensed partnership with Nickelodeon. The five year agreement will see Nickelodeon-themed promotional exhibits with Paw Patrol – the hit pre-school series produced by Spin Master Entertainment – launching this summer, followed by a Nick Jr. tour coming to market in autumn.

The first two Nickelodeon BrickLive promotional activations will be created using around 1,000,000 bricks and take in the region of 6,000 hours to build by a team of highly skilled Bright Bricks builders. The Paw Patrol BrickLive exhibit will consist of 15 models including Chase, Ryder and Marshall, all standing between 1m and 1.2m high and built from between 25,000 – 31,000 bricks. The 2m tall Control Tower will be built from over 65,000 bricks, while the selfie zone Fire Engine uses a whopping 160,000 bricks.

Following the launch of the Paw Patrol pop-up, a set of 15 Nick Jr. models will arrive in autumn, featuring a host of Nick Jr.’s most popular properties including Top Wing and Shimmer & Shine. Each exhibit in the two activations will also have interactive features and engaging trails to create a memorable and fun experience for all visitors and families.

Virginia Monaghan, VP marketing, commercial and events, Nickelodeon UK and Northern and Eastern Europe, said: “BrickLive is the perfect partner for creating a new way to celebrate our much loved characters. The scale of the models is so impressive – we can’t wait for Paw Patrol fans to meet the pups’ toy brick counterparts this summer and expanding upon our partnership in the future”

Touring exhibits and venues to be announced in due course. For further information click here.

RECENT ARTICLES

Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022

IMC Toys opens Australian subsidiary

Kids India 2022 to make Indian toy market more accessible

Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event