The new cardboard Microscope kit is BYO’s latest addition to its eco-friendly, STEM-inspired portfolio.
The new Microscope adds to Build Your Own‘s range of toys, which have been designed to encourage kids to immerse themselves in the fun world of science and exploration. A fully functioning addition to any young scientist’s laboratory, the microscope is easy to assemble using slot together techniques, and everything required is provided in the kit.
Perfect for examining garden mini-beasts, leaves, feathers and more, the company says kids will be amazed at what they can see with the impressive 30x magnification. Using the focusing dials, kids can adjust the zoom to reduce or increase the detail of specimens they are examining, and use the light source on a smartphone to light up their specimen. Three trays are also provided, to hold different types of specimen. Kids can also remove the microscope lens tubes and place them in the handheld adaptor to examine objects while on the go.
This eco-friendly Microscope is made using sustainable cardboard and minimal plastics, reflecting Build Your Own’s company ethos – Less plastic, paper fantastic.
Speaking exclusively to Toy World, Keith Finch, studio and innovation director at Build Your Own, outlined how the company intends to build upon its lockdown success during the second half of 2020. “We want to develop our reach and expand our partnerships with retailers and e-commerce,” he said. “Through our marketing and PR campaigns, we aim to achieve strong product reviews which demonstrate just how brilliant the Build Your Own kits are. We can then link up with key brand ambassadors and grow our social media presence, gathering Build Your Own fans who want to show off their creations. This month, we’re launching our new Build Your Own Microscope, and we have another exciting product in the pipeline for autumn.”
The company is also supporting new product launches with marketing campaigns including digital, PR and social media activity, while bespoke Build Your Own POS solutions have been developed for its independent retailers. Keith adds: “We’re also creating an engaging range of resources on our website that will encourage children to get outside and explore their world; activity sheets, fun makes, how-to videos and more.”
To read the full Q&A with Keith, which was published in the August issue of Toy World, click here.