NEWS

Canal Toys celebrates two year anniversary with new innovations

Published on: 31st March 2020

The company’s latest innovation sees Canal Toys enter into the ready-made slime category.

This year Canal Toys celebrates two years in the UK toy industry. Since launching, the company has unveiled a number of innovative, affordable products for the arts and crafts category. The DIY Slime category has been pivotal for Canal, with its So Slime DIY ranges seeing huge success, with popular sub-ranges added such as Slimelicious and So Slime minis.

Canal Toys strives to invest in new ideas to continue to offer something new for slime fans. The company’s latest innovation sees Canal Toys enter the ready-made slime category with the introduction of Tie & Dye Slime, Slime Glam and Slimelicious minis.

So Slime Tie & Dye has a unique selection of products which allow fans to add a new twist to their slime. The Slime Glam Factory allows kids to design their own unique scents before creating the ultimate fragranced slime, adding originality and a sophisticated twist to DIY slime.

Canal is also tapping into the growing trend for geodes and crystals by expanding its So Bomb DIY range. The So Bomb Crystal DIY features a selection of crystals that fizz when they hit water. The range includes Single, Vanity Case and Factory options and is designed to offer something new and unique to the market.

Anthony Grimaud, CEO, commented: “In a product sector that craves innovation and feeds on trends, Canal Toys is absolutely committed to keep bringing excitement to the Arts and Crafts category, while ensuring our core brands are also striving by investing heavily in marketing. With so many exciting lines launching, 2020 is set to be a bumper year for our fast-growing brand and we look forward to capitalising and building on success with all our retail partners.”

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