NEWS

Canal Toys to attend London Toy Fair for first time

Published on: 17th January 2019

The company will be unveiling exciting new products for 2019.

Canal Toys, which is now in its second year as a stand-alone UK operation, will be exhibiting at the show for the first time, connecting with new and existing retail partners and showcasing innovative new brand extensions including two new offerings in the arts & craft category.

Canal Toys will be investing in a series of integrated marketing campaigns throughout 2019, including TV and digital advertising planned by Generation Media, and PR campaigns across national press, lifestyle and parenting, influencer and online press created by Adrenalin PR.

Anthony Grimaud, CEO of Canal Toys UK, commented: “Exhibiting at the London Toy Fair for the first time is a significant milestone for Canal Toys; it marks an exciting point in our journey and demonstrates the demand for our innovative products. 2018 was a great success and we enjoyed working with our retail partners to bring consumers something new. This year we are expanding our best-selling So Slime DIY, So Glow DIY and So Bomb DIY product ranges, delivering fun, innovation and great value for money. In addition, we will be unveiling two new product ranges; So Magic DIY and Style 4 Ever Crystal Gel Studio both help retailers expand their arts & crafts line and are truly innovative. We cannot wait to meet new partners and reconnect with our existing retailers, and look forward to London Toy Fair being a great success.”

Visitors are invited to visit Canal Toys at the London Toy Fair on stand G125 to discover the new lines.

RECENT ARTICLES

Groupon announces plan to stop selling goods by the end of 2020

Senior leadership reshuffle at Spin Master

All Beales stores to close as no buyer comes forward

Panini launches new Official Adrenalyn XL Trading Card collection

Asda’s Christmas sales hit by ‘cautious’ spending

PRCA welcomes Playtime PR as newest corporate member

Steamforged Games appoints Toby Davies as commercial director

Masters of the Universe cast announced

The Pokémon Company launches pop-up in Harrods

Get involved in the April issue of Toy World