Cats vs. Pickles arrives in the UK

Published on: 8th January 2021

The collectible plush line has proved a huge hit with consumers in the USA. 

Available through Paul Fogarty’s Two in 1 Direct, the wonderfully wacky world of Cats vs. Pickles is crossing the pond following a hugely successful rollout in the US. Impressive sales across major retailers reflect the brand’s staggering popularity among consumers.

Further engaging fans in the world of Cats vs. Pickles is a raft of hilarious bespoke content, created by Cepia, that is available on YouTube. These short-form videos have already generated more than 110m views globally, with more than 16m views in the UK alone.

Paul commented on the US success: “Average sales per store, per week, in major outlets were over 30 units, with many as high as 50 units per store, per week.”

Engagement with Cats vs. Pickles content is already translating into strong UK sales in stores that soft launched before Christmas, where a limited rollout of the collectible plush characters was met with an impressive response; some retailers sold1500 units in just a few weeks.

Retailers across the world have responded positively to the creativity and silliness of the property. The eclectic range comprises more than 100 different styles of Cat and Pickle collectible plush, Kitty Condo Habi-cats, themed special editions, jumbo plush, character pillows and more.

Speaking of the brand’s introduction within the UK, Paul added: “Cats vs. Pickles is a long-term brand. There’s much more to come from the range later in the year, including licensing. Cepia will be supporting the collection with a comprehensive and heavy marketing schedule, including TV, pre-roll and influencer activity. It’s going to be big!”

For more information about the Cats vs. Pickles toy line, please email


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