Centa IP expands portfolio and staff

Published on: 11th May 2018

Global licensing agency has expanded its team and signed a number of new clients, ahead of the Global Licensing Expo in Vegas.

Gail Mitchell.

In team news, Gail Mitchell has accepted the role of CEO Centa IP globally. Centa IP acquired Gail’s company, The Fusion Agency, in July 2017. Gail will remain based in Sydney, Australia, where she will oversee the ANZ business whilst also overseeing the global team.

Val Fry has also joined the Centa IP team as the new VP licensing, based in London. Val will be responsible for the commercial exploitation of Centa’s key brands, and growing portfolio of properties, in the UK and EMEA region. Val has vast experience with entertainment brands, including as director of licensing at Coolabi, Chapman Entertainment and Gullane Entertainment.

Rebekah Belzer will continue to manage the Americas and Vincent Jones will oversee the Asia-Pacific business.

Gail Mitchell commented: “This is a very exciting time for Centa IP, having picked up global representation for a number of fantastic new properties. We have an exceptional team who are looking forward to working with our brand partners in driving our businesses forward.”

Centa IP has recently signed on to represent global licensing rights for a number of properties, including Monster Teddies, Go Away, Unicorn!, and Watchdog.

Monster Teddies is a 22 minute action-comedy animated series produced by Cheeky Little Media about a band of Monster Teddies. Go Away, Unicorn!, produced by Sonar Entertainment, follows the adventures of Alice, a strong, independent 21st century girl whose life is turned upside down when a real live unicorn shows up one day and declares himself her new best friend. Also from Sonar, Watchdog follows the sci-fi adventures of a 15-year-old boy, Vick, his 13-year-old autistic sister, Tara, living on their own in Chicago 20 years in the future with their robotic pet Daisy.

Meanwhile, the Asia-Pacific office of Centa IP has picked up local representation for pocketwatch and in particular, Ryan’s Toy Review. Ryan has the largest US YouTube Channel with 13m subscribers and 19b lifetime views. In Australia he delivers 17m views a month, making him the largest YouTube creator in Australia.

Please visit the Centa IP booth (D102) at this year’s Global Licensing Expo May 22nd-24th.


Former US Toys ‘R’ Us executives set to face trial over 2017 bankruptcy proceedings

Richard Dickson to deliver BLE opening keynote on Barbie

Playtime PR undergoes management restructure

Emma Prendaglia joins Wow! Stuff as SNAM

Mattel launches new Hot Wheels Unleashed Web3 collectibles

Obituary: Alison Quill

Rescue Knights launch event sees Paw Patrol take over Bamburgh Castle

Strong Hobbycraft profits lead to three new stores

Top Gun: Maverick breaks $1b barrier at box office

Retailers warn that online sales tax will damage small businesses