The Consumer Technology Association had originally said CES 2021 would be an in-person event, with additional virtual and digital experiences.
CES, one of the world’s largest tech events, will be fully virtual next year following further concerns over the coronavirus pandemic. The Consumer Technology Association announced the change this week, after previously saying CES 2021, due to take place in January, would continue to be an in-person event, with additional virtual and digital experiences.
“Amid the pandemic and growing global health concerns about the spread of Covid-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person,” explained Gary Shapiro, president and CEO of the CTA.
According to the CTA, CES 2021, which will held from 6th-9th January, will now be an “all-digital experience connecting exhibitors, customers, thought leaders and media from around the world”. The huge event is normally held in Las Vegas and lets visitors gain a first look into the products, trends and innovations that will shape the year ahead in tech. The CTA said CES 2021 will still include keynote speeches, product showcases and opportunities to network.
“Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us re-imagine CES 2021 and bring together the tech community in a meaningful way,” Gary added. “By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
The CTA said it plans to return to Las Vegas for CES 2022. For more information, visit the CES website.