Character Options signed as master toy partner for Morphle for EMEA and Australia

Published on: 22nd March 2021

With over 300 episodes broadcast via YouTube and Netflix globally, as well as other platforms, My Magic Pet Morphle is said to have built a following of over 18m subscribers. 

Moonbug Entertainment is an entertainment company providing educational programming for children. Its popular kids’ line-up includes CoComelon, Blippi, Little Baby Bum and My Magic Pet Morphle.

In My Magic Pet Morphle, the titular Morphle is an energetic red creature who can morph into anything: a puppy, a giant truck, a dinosaur or anything that Mila’s mind can imagine. Mila’s father runs a magic pet store, filled with quirky pets who each has their own unique magic powers, and he has gifted Mila the most magic pet of all, Morphle. She shows him everything she knows about the world, and in particular how to have fun.

The signing of Character Options as master toy partner will see the company produce Morphle branded playsets, plush, vehicles, figures and bath toys, as well as dough.

Commenting on the new partnership, Jon Diver, Joint MD of The Character Group plc, said: “As the nature of the lead character, Morphle, is to morph into many different things, it gave us so much scope for toy development. As a result, we’re investing heavily in the brand.”

Product development and marketing plans are already underway and the range will launch in Q4 2021 with a full EMEA roll out in 2022.

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