China’s plans move into Europe

Published on: 1st August 2018

Chinese e-commerce company plans to expand in Europe and aims to have finalised its strategy for entering the market by the end of the year.

China’s second largest e-commerce business also wants to open an office in Germany by the end of 2018, the German newspaper, Handelsblatt daily, cited CEO Richard Liu as saying.

“For me it’s no longer just about selling products from Germany in China. I would also like to sell products in Europe,” Richard told the paper. “We have just got to clarify the details.” is investing heavily in logistics and offline retail to expand beyond its base in China and Southeast Asia and establish a meaningful presence in U.S. and European markets.

Handelsblatt said Richard would also consider takeovers to help its foray into the European market. “If we see a good opportunity then we will seize it,” he said.


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