Craig joins Funrise with more than 20 years of experience in the toy industry.

Funrise has announced the appointment of Craig Mair to the UK team as national account manager UK & Ireland.

Craig joins Funrise with more than 20 years of experience in the toy industry, most recently having spent 17 years at Lego as national account director. He will join the growing UK team in its new offices in Milton Keynes alongside UK commercial director, James Dixon.

“We are delighted to welcome Craig to the Funrise team, his wealth of experience is just what the company needs to develop the UK side of the business, and will be the next step in taking both our licensed and internally developed brands to the next level in the retail space,” said James.

Craig added: “When learning about Funrise and the position, I was extremely intrigued by the company’s vertical integration from the manufacturing level of its owned factories to the in-house design, development and engineering functions. I’m excited to be part of a team that is on the forefront of growth in this market and look forward to elevating its strong portfolio of brands across even more areas of distribution.”