In his new role, Dan Cook will will lead the startegy and execution of Paramount Consumer Products’ eCommerce business growth.

Paramount Consumer Products has announced a new leadership hire responsible for the operational management and growth strategy of the expanding eCommerce business. Dan Cook is joining the team as senior vice president of Global eCommerce, leading strategy and execution for Paramount Consumer Products’ eCommerce growth through pure play e-Cmmerce retailers, omni channel retailers and third-party marketplace accounts.

Dan will bring valuable insights from previous experiences to create a global centre of excellence and help expand eCommerce penetration by defining innovative sales strategies and developing marketing programmes to drive consumer engagement across Paramount products and franchises. He will also be tasked with setting the strategy for eCommerce maximization at all omnichannel accounts, developing new business models to optimize all CP categories in the traditional licensing business.

Based in Los Angeles, Dan will report to Dion Vlachos, executive vice president of Hardlines and Retail.

“Dan’s extensive experience and leadership in digital commerce will strengthen our connection with fans of our franchises and allow us to more quickly flex to the needs of our customers and partners,” said Dion Vlachos. “We could not be more thrilled to have Dan join our Paramount Consumer Products team.”

Most recently, prior to joining Paramount, Dan held various eCommerce positions with Unilever, Mondelez International and Walmart ,where he was accountable for digital performance and competitive growth. Dan has also held previous positions at Target, The Nielsen Company, Supervalu and Macy’s.