WORLD NEWS

Dantoy Take Back launches, giving Danish toys a new lease of life

Published on: 17th August 2021

The next chapter in the Dantoy Take Back project will follow in autumn, when a major collaboration with local kindergartens will launch.

CEO Marck Matthiasen and the mayor of Randers with the special Dantoy container at the recycling station in Randers, Denmark.

In collaboration with Randers Municipality, Danish toy company Dantoy has set up a container into which parents and kids can drop off their pre-loved Dantoy toys. Once collected, they will then be recycled and made into new toys at the company’s factory in Hobro, Denmark.

“There is something special about producing toys in Hobro, selling them to consumers, picking them up again in Randers – just 30 kilometers from Hobro – after years of play, and then taking them back to Hobro to make new toys out of them,” said Mette Matthiasen, CEO of Dantoy.

The is not the first time the Danish company has demonstrated its commitment to the environment and sustainability. Dantoy was the first toy producer to carry the Nordic Eco Label and to this day remains one of the only ones producing almost 100% of its products with the label. Always striving to lead by example, Dantoy Take Back is just the latest example of how the company is going the extra mile.

The next chapter in the Dantoy Take Back project will follow in autumn, when a major collaboration with local kindergartens will launch. As part of the weeklong initiative, Dantoy will help kids learn how to recycle toys, and will help collect old and damaged Dantoy products ready for them to be given a new lease of life at the Hobro factory.

Mette added: “When plastic toys are broken, most parents will just toss them. This isn’t good for the environment even if the toys are made out of bio-plastics and other environmentally friendly materials. We have to practise how to recycle more and more in our every day lives. With this in mind, Dantoy has launched its new project, Dantoy Take Back. We will start the project with the local kindergartens and recycling stations, but expect to collaborate with kindergartens and stations across the whole of Denmark in the near future.”

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