LICENSING NEWS

Dino Ranch to air on Tiny Pop followed with new toy range from Jazwares

Published on: 29th March 2022

The hit pre-school series comes to the UK in April with Jazwares rolling out its Dino Ranch range to retail in the UK this summer.

Boat Rocker’s hit pre-school series Dino Ranch has been snapped up by UK broadcaster Tiny Pop and will air in April, supported by a robust digital and social campaign.

After a successful launch of the toy range in the US, Canada and Australia last year, master toy partner Jazwares will also bring its Dino Ranch range to retail in the UK this summer, complemented by publishing from Scholastic and followed later in the year with a selection of soft lines including apparel, dress up and bedding.

The Dino Ranch series currently airs on Disney+ in the UK following its successful launch on the platform in April 2021, so the acquisition by the free-to-air Tiny Pop will increase the available audience for the show in the UK.

The first series of the 52 x 11’ 3D animation premiered on Disney Jr and Disney+ in the US, and it is also supported by a strong dedicated Dino Ranch YouTube channel which has delivered over 100m views since its launch last April.

Celebrating teamwork and friendship, the action-packed Dino Ranch follows the ‘pre-westoric’ adventures of the tight-knit Cassidy family and their lively herd of racing, roaring dinosaurs.

Gia Delaney, senior vice president, Global Sales, Boat Rocker, Kids & Family, said: “We’re delighted to saddle up with Tiny Pop to bring Dino Ranch, featuring the rousing adventures of the Cassidy family, to even more viewers in the UK. The show’s strong content sales and high ratings are testament to the hard work and creativity that went into producing this stand out series with strong global appeal.”

Francesca Newington, director of the Pop Channels, said: “We’re thrilled that Dino Ranch is joining our Tiny Pop line-up this April, as Boat Rocker have done an incredible job embedding heart and humour throughout the series. We can’t wait to see what our dino-loving audience of 4-6-year-olds make of it.”

Now sold to over 160 countries and in 15+ languages, the show continues to be a hit with fans all over the world. Series two is currently in production and is set to premiere in the US this summer, including a tentpole special.

Dino Ranch is created by Matt Fernandes (of Industrial Brothers) and produced by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and Radio-Canada. Boat Rocker Studios manages the global franchise development, including content distribution and consumer products.

Dino Ranch begins on Tiny Pop this Saturday (2nd April) and airs every day at 8am and 5pm.

 

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