LICENSING NEWS

Disguise announces global contract with Funko to create Pop! Masks

Published on: 28th May 2021

Deal will see range of oversized masks expanded with fresh styles from additional licensors such as Warner Bros and Sony Pictures Entertainment.

Costume design and manufacturing company Disguise has announced a global agreement and innovative collaboration with pop culture consumer products company Funko, which will see them market, manufacture and distribute Pop! Masks in North America, Europe, the Middle East, Oceania, South America and Asia, from this year.  Initial designs for 2021 will feature iconic characters from top licensors such as  Warner Bros and Sony Pictures Entertainment.

The oversized masks are designed to be wearable and displayable with limited runs of each style to drive collectability. In 2022, Disguise will expand the line with fresh styles from additional licensors with more than 30 new styles.

“Disguise is thrilled to be partnering with Funko on a truly break-frame product like our wearable Pop! Masks. The iconic Funko’s Pop! style translates to a really fun wearable product for cosplay and dress up occasions. We know Funko fans and Halloween lovers will jump at the opportunity to wear, collect and display our new Pop! Masks,” said Tara Hefter, president and GM of Disguise.

Jason Bischoff, director of global licensing at Funko, added: “We’ve spent years building up our business around fan-first collectability, community, and affordability. Pop! Masks are born from that same tradition, and just like our other products, Pop! Masks can be celebrated year round. It’s another massive opportunity for fans to wear or display their fandom and connect with their fellow pop culture enthusiasts.”

Disguise says that with its continued dedication to detail and quality, these new lines are sure to hit the mark with collectors, Halloween customers and retailers alike.

Pop! Masks are now available in North America and Europe and will be available later this year on Funko.com. They will also be available in Australia, New Zealand and LATAM this autumn.

 

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