LICENSING NEWS

Disguise to bring out MGA branded dress up

Published on: 17th May 2023

Under a new agreement, Disguise will produce costumes and accessories for MGA brands including L.O.L. Surprise!, Rainbow High, Little Tikes, and Bratz.

Disguise has announced a new multi-year contract with MGA Entertainment (MGA) to design, manufacture and distribute costumes and dress up accessories across the globe for MGA’s hottest brands.

The agreement includes the L.O.L. Surprise!, Rainbow High, Little Tikes, and Bratz brands. Disguise’s exceptional attention to detail and unwavering commitment to quality make the company the top choice to elevate these brands to the next level in costumes and dress-up. Its innovative designs have been created to appeal to kids and collectors alike, providing them with the opportunity to dress up as their favourite characters from some of MGA’s globally popular brands.

Tara Cortner, president and general manager of Disguise, commented: “We have prior experience collaborating with MGA Entertainment and are well aware of the immense popularity of its brands at retail, as well as the fervour for dressing up as these characters. We have exciting and innovative ideas for these lines, and you can look forward to seeing them in stores and online all over the world later this year.”

“We are pleased to be extending our relationship with Disguise inc. The team’s attention to detail and creative ideas for costumes and dress up bring a new level of interactive play to L.O.L. Surprise! and Rainbow High,” added Mindy Puente-Escalera, senior vice president, Global Licensing, MGA Entertainment. “It’s important to us that our brands continue to have many touchpoints allowing us to engage with our fans, and we believe these new products will be fan favourites from the start.”

Disguise is a world leader in the design and development of inventive and cutting-edge costumes and accessories with distribution across the world. Its costumes and accessories for MGA Entertainment brands will be available later in 2023.

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