LICENSING NEWS

Dreamtex to launch PlayStation and God of War inspired bedding range

Published on: 24th July 2019

The PlayStaion graphics will feature on vibrantly designed bed linen and home accessories catering for all ages of gaming fans. 

Boutique bedding specialist Dreamtex has announced it has signed an agreement with Sony Interactive Entertainment Europe to add the PlayStation and God of War brands to its growing portfolio of famous gaming titles.

The iconic Japanese video game platform is a welcome addition to the Dreamtex bedding collection and the globally recognised PlayStation graphics will feature on vibrantly designed bed linen and home accessories. Catering for all ages of gaming fans, the PlayStation duvet sets are available in reversible single, double and king sizes.

Dreamtex will also be working with SIEE to celebrate the flagship God of War franchise, the award-winning, action adventure game which is now one of the most critically beloved games in PS4 history. Dreamtex’s God of War duvet design will feature warriors Kratos and his son Atreus on the front, with logo and icon style artwork on the reverse, and is expected to be popular with gaming fans.

Andrew Downie, commercial director of Dreamtex, said: “We are thrilled to be welcoming SIEE into the Dreamtex family. The power of gaming brands and the millions of social media followers they have is quite phenomenal and we cannot wait to introduce both the PlayStation and God of War branded bed linen to our retailers. We feel it is important to offer fans a greater choice of bedroom décor to help them showcase their gaming allegiances and our new range is definitely going to give them that.”

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