NEWS

Edx Education announces partnership with Annabel Karmel

Published on: 22nd January 2020

Cookery Author Annabel Karmel, is supporting Edx Education’s ‘Learning through Play’ philosophy with a selection of exclusive brain boosting recipes.

Edx Education has announced its partnership with the UK’s number one children’s cookery author Annabel Karmel. The food expert is supporting Edx Education’s ‘Learning through Play’ philosophy with a selection of exclusive brain boosting recipes. Drawing on her 28 years of recipe expertise, Annabel has cooked-up five recipe cards for under-fives to fuel their learning and development.

Edx Education has devised a number of educational toys and games which will feature on the brain boosting recipe cards. Both Annabel and Edx Education are looking forward to working together to promote the benefits of encouraging play and healthy eating.

Annabel, founder, Karmel Foods, said: “I’m thrilled to partner with Edx Education. Children of all ages can benefit from creative play and for this they need to be fuelled on the right foods. Eating habits and tastes are formed from an early age, so it’s crucial to introduce a good variety of nutritious foods at the earliest possible opportunity. Edx Education share my vision to ensure children stay fuelled on the right foods to support them in these all important early years. Their philosophy of ‘Learning through Play’ is such a fantastic approach and together we hope that my brain boosting recipes will inspire parents to encourage interactive play and healthy eating at home.”

Murray Jackson, CEO, Edx Education added: “We are very excited about this partnership with Annabel Karmel as it is aimed at advocating the importance of learning through play and healthy eating to parents, teachers and guardians as well as fostering creativity in their first five years when the brain is in its early development stages.”

As part of the partnership between Edx Education and Annabel Karmel there will be access to a host of recipes, play activities, articles and competitions on respective social media channels, all focused on brain boosting foods and learning through play.
Edx Education has been working with educational experts globally to develop an advocacy campaign in 2020 for ‘Learning through Play’ to fulfil children’s needs at different stages of their key development areas. The campaign will launch on 27th January.

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