Emily brings her knowledge of books, games and puzzles, including that gained as a buyer, to the role. 

Asmodee has announced that Emily Catchpole has joined the Asmodee National Sales team as new business development executive, working across national accounts and exploring new avenues to drive the company’s games into the hands of even more consumers.

Emily worked in the book industry from 2005 before becoming Games and Puzzles buyer at Waterstones. She brings with her a wealth of experience in retail, having started in store as a bookseller and working her way up to store manager before moving across to the Head Office. She possesses a breadth of knowledge regarding what works in retail, from the shop floor to the buying office, plus the intricacies of selling games in a non-specialist space.

Emily said: “I’m thrilled to be part of this brilliant team, looking forward to the new challenges that a sales role will bring and working first-hand with the games that I love.”

Asmodee director Anil Boodhoo added: “We are thrilled to have Emily join us at a truly exciting time for the business. With her vast knowledge of games and the wider industry she is a brilliant asset to the National Sales Team. We wish her every success as she embarks on her career with us at Asmodee.”

James Arnold, head of Marketing at Asmodee, commented: “Emily is an important addition to the team and has hit the ground running already. The work that she’ll undertake will get more people talking about and playing our board games, ensuring they become household names for generations to come.”