eOne is readying the launch of the first wave of consumer products in key territories this spring.
Entertainment One (eOne) is continuing to fuel the popularity of Ricky Zoom with news that a second series of 52×11 minute episodes is entering production and will be on screen in November 2020.
Since its debut at the end of 2019, Ricky Zoom has seen success with outstanding ratings in multiple markets and across several platforms. It is currently a top five pre-school show with boys on Nickelodeon in the US; number one on Nick Jr. commercial kids’ channel in the UK, and the number one show on Clan in Spain. It has also seen successful reports from other international territories including Canada, Italy and China.
The property’s growing popularity was evident in the response to its first app, Welcome to Wheelford, which has been downloaded more than 4m times globally since its release in August 2019.
“We are so proud of Ricky Zoom and its success to date. It is premium original content produced by the very best talent and our strong roster of international broadcasters has super-charged the series to a high level of awareness around the world,” said eOne’s Olivier Dumont, president, Family & Brands. “We are very excited for the potential to explore even more ground in the second season. There are so many more stories to tell that will deepen the connection between the characters and our audience and we look forward to bringing them all-new adventures.”
eOne is readying the launch of the first wave of consumer products in key territories which will be led by the launch of Ricky Zoom toys from global master toy partner Tomy, including six key product skus across a variety of price points focused on core characters. The collection will roll out in multiple territories this spring.
The toy launch will be followed by a limited range of secondary category product launches to meet consumer demand in 2020, including publishing, puzzles and games, arts and crafts, apparel and accessories, with additional secondary launches planned throughout 2021.