LICENSING NEWS

eOne marks Year of the Pig with celebratory Peppa Pig episodes

Published on: 30th January 2019

Two special episodes will air in Mandarin in selected territories in celebration of the Chinese New Year.

Entertainment One (eOne) has unveiled plans to reach a global audience with its Chinese New Year ‘Year of the Pig’ celebrations, with two new episodes of Peppa Pig set to be broadcast to viewers across multiple markets. The specials centre on Peppa and her friends and family as they celebrate Chinese New Year, and will begin airing on Tuesday 5th February in the UK, in honour of the Year of the Pig. Select markets will air the specials in Mandarin.

Nickelodeon’s global network, including the US, will be joined by FTA broadcasters in multiple markets to air the themed specials during the Chinese New Year celebrations including Europe (Channel 5 Milkshake, RAI, France TV, CLAN), as well as in local language in Asia, Taiwan (YoYo), and Hong Kong (nowTV). FTA VOD platforms will also air according to their planned schedules.

eOne’s Monica Candiani, EVP content sales, Family & Brands, commented: “We’re excited to unveil our latest plans to celebrate Chinese New Year with Peppa Pig fans around the world, thanks to a ground-breaking campaign we are rolling out with our global broadcast partners.”

The broadcast plans are part of eOne’s overarching strategy to celebrate Chinese New Year ‘Year of the Pig’ with Peppa Pig throughout 2019, including a raft of exciting plans for Chinese consumers. A nationwide cinema release, Peppa Celebrates Chinese New Year, will air in China on 5th February, while exclusive Chinese New Year merchandise will be available. Large scale retail activations with e-commerce platform Tmall will be supported by a significant marketing campaign, and a cross partnership with Merlin Entertainments’ new Peppa Pig World of Play indoor attraction in Shanghai will offer further surprises.

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