Hy-Pro International COO Chirag Shah speaks to Toy World’s Sam Giltrow about the unique attributes of the new Zinc Flyte scooter.

Sports goods and outdoor toy company Hy-Pro International is looking to stake a major claim in the scooter market for young children by marrying up two of its well-known IPs.

The Zinc Flyte scooter brings together the Zinc and Flyte brands for the first time ever, creating a premium quality three-wheeled scooter that not only demonstrates value for money and is built to last, but also addresses a fundamental aspect of functionality. The new scooter, which will launch at Nuremberg Toy Fair, was born out of an observation that kids were working too hard to push/kick their scooters and weren’t really enjoying themselves.

Hy-Pro spent two years dedicating resources into R&D to develop the Zinc Flyte, acknowledging that there is already a big competitor at the younger end of the scooter market that the company was prepared to take on. Chirag Shah explained: “The scooter not only has to show value and practicality, but also that there has been a diligent thought process behind it. We knew there had to be an alternative to our main competitor – it was ridiculous that one company was dominating the market.”

Hy-Pro told us how the team set about designing its latest scooter, which will be available in two versions, with or without the seat which also features a storage drawer underneath, as well as the company’s plans to grow the Zinc brand outside of the UK.

“Our mission is to be Europe’s number one brand in the next three years,” said Chirag. “Two key areas for business growth are the US and France, and we have already recruited people in the US to start distributing the Zinc Flyte scooter. We will promote it through the product differentiation it offers.”

To find out more about the Zinc Flyte, as well as Hy-Pro’s plans for its other brands going forwards, read the full article, which appeared in the December edition of Toy World, here.