Toy World brings you a selection of the newest and most innovative Construction Toys building upon the category’s popularity this year.
The Construction Toys category has certainly come a long way from the days of simple square and rectangular blocks and bricks – kids can now build pretty much anything they like, from licensed vehicles and bird houses to working cranes and marble runs that appear to defy the laws of physics.
Last year was another strong 12 months for Mattel’s Mega Bloks construction brand, which grew significantly in both share and value. Lego, meanwhile, continues to push the boundaries of the construction toy space, taking a step back from its traditional approach to construction with its new story-based building experience, Lego City Missions.
Ravensburger launches the latest addition to its GraviTrax range, GraviTrax Power, which follows huge success with the range at retail, while Australian business, Connetix, is launching expansion packs for the best-selling ball run set from its collection of magnetic construction toys.
Geomagworld continues to innovate while remaining true to its ethos of protecting the planet for future generations, with a range now made from 100% recycled plastic, from its rods, panels and bases to its handy new storage box. Safeguarding the planet is also a top priority for Red Toolbox, with all wood used in its building sets FSC-certified, ethically sourced and environmentally responsible.
Hexbug and Toynamics are both launching sets that let kids build the vehicles and structures you’d usually see on a building site, with Hexbug’s Vex Construction range and Toynamic’s popular Hape brand welcoming the impressive crane lift. Meanwhile, Cobi has history covered with new tanks, cars, planes and vehicles, and Hornby’s Airfix Quickbuild range is releasing other options for fans of vehicle construction.
For more on these and other exciting ranges in the Construction Toys category, plus details of how these will be supported in terms of PR and marketing, see the full feature, which appeared in the July edition of Toy World, here.