Fingerlings, distributed by Character in the UK, encourages the world to Go Bananas for Friendship on Fingerlings Friday, August 11th.
With the help of YouTube megastars, Jordan and Salish Matter, along with 150 additional content creators, the Fingerlings brand will spread a message of positivity as it encourage the world to Go Bananas for Friendship on August 11th, to celebrate Fingerlings Friday.
An early launch in the UK is proving that both the brand and its message of positivity is resonating with consumers. “Fingerlings are already on pace to more than double the sales we had predicted,” commented Mark Hunt, UK Marketing director of Character Group, which supplies the brand in the UK. “We are extremely pleased with the results so far.”
Staying true to its message of Friendship @ Your Fingertips, the campaign celebrates the new heart-to-heart connection feature, a fresh twist on the bestselling play pattern that saw Fingerlings win the 2018 Toy of the Year (TOTY) Award.
Jordan and Salish Matter will anchor the campaign with a hilarious and heartwarming transformation challenge. Additional creators will join in to spread friendship and inspire good deeds.
“We’re taking the core values that have always been a part of this brand, and bringing them to life by showing fans how all these small but meaningful good deeds add up to something huge,” explained Andrew Yanofsky, head of Marketing and Operations for WowWee.
Named one of the hottest toys of the summer by The Toy Association and Clamour, and a crowd favorite at last month’s Toy Insider Sweet Suite event, Fingerlings are packed with exciting new features including fuzzy fur on their heads, posable tails and a heart that glows when the characters are placed them on a finger.
“Fingerlings are designed with friendship and positivity at their core. Their heart-to-heart connection makes them the perfect sidekick and companion,” added Sydney Wiseman, vice president of Brand Development and Creative Strategy at WowWee, and creator of Fingerlings.
Stock is available now, with new characters and toys to come in autumn, including Lulu the Unicorn.
UK retailers interested in stocking Fingerlings should contact Character Options on 01616 339 800 or sales@charactergroup.plc.uk.
