Flair announces new marketing structure and appointments

Published on: 13th June 2019

Iulia Toader promoted to marketing manager for Boys & Girls Toys, while Gurpreet Chohan takes up the role of product manager.

L-R: Gurpreet Chohan and Iulia Toader.

Iulia Toader joined Flair in February after spending the last five years in Dubai as marketing manager for I-Brands, a leading toy distributor in the Middle East Region, where she successfully brought to market multiple international brands.

Gurpreet Chohan joined Flair on 3rd June as product manager for the Boys category, bringing with her toy experience gained in product development & retail, most recently with eOne Entertainment. Gurpreet joins Magali Clouzet, senior brand manager for Girls Toys to complete the GP Flair Girls & Boys Team.

Going forward, the Flair Marketing Department will be organised in two teams, with the GP Flair portfolio led by Iuila Toader, and the Just Play Portfolio led my Marta Zietkiewicz.

Emmanuelle Cadet, Flair’s Head of Marketing, commented: “It is with great pleasure that we can announce the new structure of our Flair Marketing Department. With two strong teams and managers, we are shaping the organisation to support the development of our ever-evolving business. Since joining us in February, Iulia has adapted incredibly well to her role, so I am delighted to extend her responsibilities and to welcome Gurpreet to the team.”


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