LICENSING NEWS

Funrise appointed master toy partner for Caterpillar

Published on: 31st May 2019

The company will produce a range of realistic toy vehicles based on the recognisable construction machines. 

Funrise has announced that it has entered into a new multi-year toy licence agreement with Caterpillar, the world’s leading construction equipment manufacturer. Under the agreement, Funrise will bring its expertise in product development, manufacturing and brand marketing to produce, distribute and market a line of realistic toy machines based on Cat construction machines.

The Cat toy line from Funrise is expected to include machines in a wide range of styles with innovative features including motorised toys, toys with lights & sounds, radio control toys for indoor and outdoor play, free-wheeling toys in different scales, and Cat machines made of metal, all appropriate for kids aged 3 and up.

“Caterpillar is a widely recognised and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-than-life construction world of Caterpillar to kids and families around the world,” said Randy Shoemaker, senior vice president, global brand marketing, Funrise.

“For over 90 years, Cat products and services have been helping customers build a better world,” said Kenny Beaupre, global licensing manager, Caterpillar. “In a similar way, Cat toys are used by boys and girls around the globe to build whatever their imaginations dream. Toys are educational, instructive and nurture creativity. Together with Funrise, we look forward to bringing increased innovation to the Cat toy line.”

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