Indian toy company Funskool will be the exclusive distributor of Playmobil toys in India following a new agreement.
Funskool India has partnered with the German company Playmobil for a new distribution agreement. As part of the agreement, Funskool will be the exclusive distributor of Playmobil toys in India, offering the same toys that are being played with globally to kids in India.
Playmobil has been in the international market since 1974, and the agreement marks the first time that the company has entered the Indian marketplace. All Playmobil toys, from figures to bigger sets, will be available through Funskool.
Jens Mohrle, senior director international business development, Playmobil, commented: “We employ 4,200 people worldwide and dispatch about 60m packages per year. We sell our products in 100 countries worldwide and are betting big on the Indian market.”
Meanwhile, Funskool – which is part of the Rs 15,000 crore MRF group – is positive about the partnership and states that in the next two to three years it should impact its business significantly. Playmobil is one of the many companies with which Funskool has a distribution partnership. Other companies include Takara Tomy, Leapfrog, Asmodee, and Rubik’s.