WORLD NEWS

Generation Media launches dedicated German enterprise

Published on: 1st March 2021

Following new business success across Europe, the dedicated German business will be strengthened by the industry expertise of Anja Schuh. 

Leading independent specialist in communications to children, young people and families, Generation Media is forging ahead with its international growth plans following continued new business success across the European markets.

The UK based media agency has been successfully servicing the German market from its London hub for several years. To support the continued growth, the company has launched a dedicated German business which is set to be strengthened by the industry expertise of Anja Schuh. Anja brings with her vast experience of the childrens and toy markets, having spent over a decade at Hasbro and founding (and successfully growing) Vivid Deutschland GmbH .

Anja commented: “I am delighted to be joining the dynamic and ambitious Generation Media team at such an exciting time for the company. Having worked with the agency as a client previously, I know the focus on insight, cost, delivery and servicing will provide a competitive edge in the German media market. I look forward to contributing to the company’s continued business success.”

Anja Schuh

Alex Taylor-Smith, director of International at Generation Media, commented: “As we continually review how we best meet the needs of our growing German client base, the launch of Generation Media GmbH was the natural next step. We have been keen to not allow Brexit or Covid-19 interrupt our growth plans and increasing the strength of our German offer is a strategic move to support the long-term development of our business into international markets. Having worked with Anja as a client previously, we look forward to benefitting from her wealth of experience in the German market.”

The dedicated German enterprise, to be operated from Frankfurt, will retain close ties to the UK hub allowing clients flexibility to work with the centralized management, as well as the local German team on the ground.

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