Gloworm Festival secures 2-year partnership with Playmobil UK

Published on: 27th September 2021

The signing of an additional 2-year deal with the family festival means Playmobil will have been a Gloworm sponsor for a total of six years.

After the 2020 Gloworm festival was postponed due to the pandemic, Playmobil UK brought some much-needed creative play to the 20,000 people who attended the event in 2021. Now, the toy company is ready to do the same over the next two years after signing a new deal.

Richard Walpole, Gloworm festival director, commented: “Playmobil UK has been our headline sponsor at Gloworm for a number of years now and we are really grateful to be working with it again. Playmobil’s zone has become a popular feature at the festival over the last four years: families are given the opportunity to completely immerse themselves in the brand, meet the characters and even party with them at the Playmobil Rave on the Main Stage. The development of Playmobil at Gloworm has been amazing and we can’t wait to share it again with customers.”

Not only will Playmobil UK be hosting its now famous Playmobil Village for families to enjoy at the 2022 festival, but kids (and their grown-ups) will also get the opportunity to meet and greet larger than life characters at intervals throughout the weekend.

The company will also host its popular Playmobil Rave, which is fast becoming one of the major highlights of Gloworm Festival. This exclusive event takes place on the main stage on both Saturday and Sunday and is hosted by Jack Andrews, along with some of the most loved Playmobil Characters and guest DJs.

Adam Moore, marketing communications manager, Playmobil UK, added: “Gloworm Festival is a brilliant family event, nestled in the gloriously green Thoresby Park, Nottinghamshire. The festival has been a firm favourite with families from all over the UK since 2016. We are incredibly excited to be back for another two years. Gloworm Festival is a huge highlight of the Playmobil calendar and we really look forward to meeting all of the fantastic ‘Glowormers’ every year.”

Gloworm Festival takes place at Thoresby Park, Nottinghamshire on 12th-14th August 2022. Tickets are available to purchase at


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