LICENSING NEWS

Guru Studio names Playmates Toys master toy partner for Pikwik

Published on: 5th February 2019

Playmates Toys to develop a range of pre-school toys based on the new series coming to Disney Junior.

On the heels of its US broadcast deal with Disney Junior and Hulu, Toronto-based entertainment company Guru Studio has appointed Playmates Toys as its global master toy partner for its newest original pre-school series Pikwik.

In collaboration with Guru, Playmates will bring to market a complete line of figures, play sets, vehicles, plush and role-play items inspired by the new series which is set to air on Disney Junior US and other territories in 2020. Playmates Toys has acquired worldwide toy rights, excluding China.

Frank Falcone, Guru Studio president and executive creative director, commented: “We are absolutely thrilled to be working with the dynamic and experienced team at Playmates. They instantly understood the appeal of the property and saw the potential behind our adorable characters and the charming universe they live in.”

Jonathan Abraham, senior director of sales and business development at Guru Studio Playmates, commented: “Toys has built some of the biggest toy brands in the world. Together with the broadcast support of Disney Junior and other leading international pre-school networks soon to be announced, we have an incredible foundation to build a top-tier global brand.”

Karl Aaronian, senior vice president of marketing, Playmates Toys, added: “Playmates Toys is delighted to enter into a partnership with Guru Studio, on a franchise that is sure to have a wide appeal with young kids. We’re happy to bring our expertise in creating superior character product lines for pre-schoolers to this new Pikwik line, inspiring kids to recreate the adventures of these sure-to-be-beloved characters.”

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