Guy Rooney joins Zapf Creation as sales director

Published on: 12th August 2021

Joining the team following four years with Character Group, Guy will take up the position at the end of September.

Guy Rooney

Guy Rooney

MGA UK & Ireland has announced the appointment of Guy Rooney to the role of Zapf Creation sales director. Reporting to UK managing director Neil Bandtock, the newly created position will allow Guy to oversee the portfolio of Zapf’s award winning brands, including Baby Annabell, Baby born and Baby born surprise.

Joining the team following four years with Character Group, Guy will take up the position at the end of September. He joins with a wealth of experience in the toy and retail industry, including senior sales roles with IMC Toys and retail management positions with Argos and Homebase.

Neil Bandtock, MD of MGA UK and Ireland, said: “We’re delighted to welcome Guy to the team. Zapf is home to a number of evergreen and hugely successful brands and the addition of Guy as sales director will elevate this success to the next level. Our UK and Ireland retailers will really benefit from this increased focus.”

Guy Rooney commented: “I’m thrilled to be joining the Zapf team and can’t wait to get started. I’m looking forward to having the opportunity of supporting our customers and increasing the sales of these well-loved brands.”

One of the brands Guy will be overseeing is Baby born surprise, which recently welcomed the new Mini Babies range. The collectibles offer kids a multiple character surprise reveal, with bundles including either a set of twins or triplets. There are nine food and garden themed sets to collect, with tiny new friends including Garden Peas, Banana Peels, Cheeky Monkeys and Berry Sweets. Arriving in autumn, Baby born Surprise fans can also look forward to the bunny-themed Baby born Surprise Mini Babies Bus Playset, which can seat more than 20 twins and triplets and also doubles up as a playground, with moveable swings, strollers, a merry-go-round and a seesaw. Ideal for travel as it can be folded away easily, the play set also comes with an exclusive swaddle and twin babies.

For further information on Zapf Creation and its brands, click here.


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