Haba USA named as Hubelino’s distribution partner

Published on: 22nd November 2018

The German family business Hubelino has partnered with the US branch of the Habermaaß Group for exclusive distribution in USA and Canada.

At Astra’s Marketplace & Academy 2018 trade show in New Orleans, the management of both companies met. Together with representatives of the toy retail trade, they talked about the potential of Hubelino products in the North American market. Retailers’ positive response to Hubelino products and their distribution by Haba USA laid the foundations for the business relationship.

Stefan Amels, managing director of Hubelino GmbH, commented: “A very high level of expertise, experience and contacts in the North American toy industry as well as a knack for high-quality, educationally valuable toys from Germany are qualities that make Haba USA an optimal distribution partner for Hubelino.”

Lea Culliton, president of Haba USA also sees great potential in the cooperation: “The educational play value of the Hubelino ball track system is a perfect fit for Haba USA’s classic, trusted, play patterns. We are pleased to be able to offer our customers yet another truly unique, wholly German designed and manufactured toy category.”

The long-standing, positive business relationship with the Habermaaß Group in Germany is now being continued and expanded in North America.

The product portfolio of Hubelino GmbH includes marble runs, educational games and mind games. All products are compatible with conventional plug-in components from other manufacturers and are developed and produced under the highest quality standards in Germany. In particular, the compatible marble run system is responsible for the growth and awareness of the Hubelino brand. Hubelino GmbH was founded in 2008 and has been expanding its product portfolio ever since.

Haba USA is the US subsidiary of the German Habermaaß Group and is exclusively responsible for the distribution of Haba products in the USA and Canada.

Employees from the marketing and export department of Hubelino GmbH are currently training the sales force in the USA and are working on marketing campaigns for the year 2019 in cooperation with Haba USA.


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