DKL Marketing has further invested in marketing and PR campaigns for 2019.

Hama Beads and Plus-Plus will be back on TV with even more TVRs across the busy Easter period.

The aim of the Hama Beads and Plus-Plus campaigns will be to drive consumers into stores by increasing support for retailers. Further marketing and PR will take place across the breadth of the Hama and Plus-Plus ranges, including social media, influencer outreach and in-store support.

DKL’s objective is to build on the existing loyal following for the brands, while introducing new parents to the high play value of Hama Beads and Plus-Plus.

With the campaigns set to encourage customers to visit their local toy stores, retailers are urged to ensure their shelves are stocked and ready for when the campaigns hit TV screens.